Blockchain for the Film & TV Industry

What is Vuulr?

Vuulr is a global platform transforming the Film and TV Content Ecosystem

Imagine if, instead of taking months to source and acquire the rights to a title, a transaction could flow from discovery to deal in under 24 hours.

And content could instantly be showcased to a trusted global community of buyers, reaching new audiences and new markets, 24/7.

This is Vuulr.

Vuulr is a Blockchain-enabled, online Global Content Marketplace for the Film, TV and Sports industry. We provide large-scale efficiencies for the global Distribution and Acquisition of content allowing buyers and sellers, to go from discovery to deal in days instead of months. The Vuulr solution aims to save the industry more than 75% of the value lost to the cost of transactions today, retaining more profit for both buyers and sellers.

Partnering with leading Hollywood trade bodies (EIDR, MovieLabs, EMA), Vuulr also provides a Digital Supply Chain solution, implementing existing global data specifications for unique asset IDs, rights management, MetaData and material delivery.

Endorsed by key industry players, Vuulr’s commitment to platform excellence gives users an efficient, intuitive, responsive, best in class customer experience while maximising the value of their content catalogue.

Vuulr Marketplace

Content Creators and Distributors can list Movies, TV shows, Shorts, Sports, e-Sports and formats on the Vuulr Marketplace. The platform will match content with buyers and proactively promote the content to them, driving incremental sales from the front and back catalogue. Vuulr will build machine learning, search optimisation and recommendation engine technology to do this algorithmically.

Buyers (FTA, Pay TV & OTT) from around the world will have powerful tools to allow them to search, screen, check avails and negotiate rights packages with content owners. This will make it quicker, easier and cheaper to find, negotiate, and acquire the content they need.

Free for buyers to use, and for sellers to list, a 10% commission is payable on successful transaction. We only get paid when we create value for you!

Vuulr Supply Chain

A Digital Supply Chain solution for the broadcast media industry. The non-profit Vuulr Supply Chain will develop technology and services to manage avails, metadata, and unique IDs for your titles, with easy-to-use tools implementing the existing global industry standards and best practices. Modern, web delivered, and mobile friendly, it will be charged on a software-as-a-service monthly subscription.

The Vuulr Supply Chain

Leading The Adoption Of The New Industry Standard

Leading The Adoption Of The New Industry Standard

The not-for-profit Vuulr Supply Chain's charter will be to support the industry through education, consulting and implementation support services.

The Vuulr Supply Chain will also develop open source applications and platform technology based on the MovieLabs Digital Distribution Framework (MDDF)* using the Blockchain. (* Download the PDF)

The MDDF framework and standards are supported by the major studios - Disney, Fox, Lionsgate, NBCU, Paramount, Sony Pictures, Warner Bros. - and major digital platforms - Amazon, Google Play, Microsoft Movies & TV, Comcast, Netflix, Sony PlayStation, and Vudu.

The Vuulr Supply Chain will solve pressing technical issues in digital supply chain automation from beginning (Avails / Rights Management) to end (consumer experience); saving cost and time, whilst improving quality leading to an increase of revenue.

Because the Vuulr Supply Chain solution is based on MDDF, developed through broad industry collaboration, it is no longer necessary to reinvent the wheel to deploy key elements of a digital content platform.

EMA Avails
EMA Avails

A cross-industry format for delivery of licensing avails specifying how and when content can be presented to consumers.

Common Metadata & Digital Extras
Common Metadata & Digital Extras

Core metadata specifications that provide the shared vocabulary underlying the entire suite of cross-industry initiatives.

Entertainment Identifier Registry
Entertainment Identifier Registry

Standard unique IDs for precise machine-readable identification of content.

Moving The Broadcast Content Industry To The Blockchain

Using the power of the Blockchain to transform a $240 billion industry

Ethereum logo

Using the Ethereum blockchain, we will build a suite of Dapps that create a tokenized ecosystem consisting of a supply chain solution and an exchange for the trading of content rights for broadcast content and sponsorship.

The Vuulr solution will make it easy to:

  • Issue & manage unique IDs for digital media assets e.g. Films & TV Shows
  • Trade and access metadata for broadcast titles
  • Transact avails and negotiate content rights
  • With Blockchain, generate an immutable record of content ownership

The Vuulr ERC20 Token will power transactions in the Vuulr Marketplace and Vuulr Foundation Supply Chain Solution. Transactions denominated in Vuulr Tokens could include:

  • Registering titles for unique IDs
  • Transactions between publishers and consumers of metadata
  • Incentives for content creation and deal making
  • Brand sponsorship of finished content

Vuulr in the News

Team

Ian Mckee
Ian Mckee
Founder & CEO
Ben Heyhoe Flint
Ben Heyhoe Flint
Co-Founder & COO
Chris Drumgoole
Chris Drumgoole
Co-Founder & CTO
Natasha Malhotra
Natasha Malhotra
Chief Content & Commercial Officer
Belinda Ang
Belinda Ang
Marketing
Andrew Marshall
Andrew Marshall
Industry and Governmental Affairs
Florian Jungbauer
Florian Jungbauer
Head of APAC (North)
David Holloway
David Holloway
Business Affairs
Dominic Kok
Dominic Kok
Marketplace Platform Head
Kasun Karunathilake
Kasun Karunathilake
Technical Lead
Malitta Nanayakkara
Malitta Nanayakkara
Technical Lead
Tanu Sikka
Tanu Sikka
Software Engineer
Dileepa Balasuriya
Dileepa Balasuriya
Software Engineer

Advisors / Angels

Iris Wee
Iris Wee
Advisor - Broadcast Media Industry Expert
Chief Commercial & Content Officer,
SkyVision (MNC Indonesia);
CatchPlay: StarHub
Rob Gilby
Rob Gilby
Investor and Advisor - Broadcast Media Industry Expert
Managing Director Walt Disney Company SEA
Board Member iMDA
Chair, Singapore Media Festival
Vinod Nair
Vinod Nair
Advisor - Global Advisory Telco and Media Specialism
Senior Partner, Delta Partners
Andras Kristof
Andras Kristof
Advisor - Blockchain Architect, ICO Advisor
CTO Yojee; ICO Advisor, COSS; HelloGold; DDF, Change Bank
Jonathan Wong
Jonathan Wong
Advisor - OTT / Broadcast Media Industry Expert
Director of Product, Rakuten Viki
Kshitij Jhunjhunwala
Kshitij Jhunjhunwala
Advisor - Machine Learning & Data Sciences
Synechron Business Consulting; MovieTic (Co-founder and Data Analytics Lead)
Alex Khan
Alex Khan
Investor and Advisor
Managing Director Asia Pacific at Smaato
Nick Waters
Nick Waters
Investor and Advisor
CEO Asia Pacific at Dentsu Aegis Network
Richard Bleasdale
Richard Bleasdale
Investor and Advisor
Managing Partner, Asia Pacific at The Observatory International
Phil Townend
Phil Townend
Investor and Advisor
Chief Content Officer for Unruly Media APAC
Chris Riley
Chris Riley
Investor and Advisor
Group Chairman, Ogilvy & Mather Singapore
Kunihito Morimura
Kunihito Morimura
Investor and Advisor
President & CEO at Dentsu Sports Asia
Narelle Hicks
Narelle Hicks
Investor and Advisor
Regional Chief Digital Officer, Sompo Japan Asia Holdings Pte Ltd
Ken Mandel
Ken Mandel
Investor and Advisor - Digital Media Veteran & Start-up Mentor
Founder in Residence, JAM Ventures

The VUU Token

The Token Empowering the Film & TV Industry

VUU Token

  • Token Contract: Etherscan
  • Symbol: VUU
  • Decimals: 18
  • Type: ERC-20 Utility Token

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